Building America’s Neighborhoods: Sears and Roebuck’s Mail-Order Catalog Homes 1908-1940

nerc46-presbannerTuesday, Brimfield, 3:00–4:00

Building America’s Neighborhoods: Sears and Roebuck’s Mail-Order Catalog Homes 1908-1940

David E. Doverspike, Indiana University of Pennsylvania, Summerville, PA

Sears and Roebuck was America’s largest seller of mail-order homes. Sears’ Book of Modern Homes and Building Plans first appeared in 1908, and was published continuously through 1940. Sears homes were innovative, economical, and sturdy, and made home ownership a reality for many who had never before owned their own homes. This session examines their history, their influence on American architecture and culture, and their continuing contribution to the American landscape.

Target Audience: All

Strand Identification: U.S. History, The Arts, Economics